I am a product art director with 20+ years of experience, in digital design and over 10 years in fintech products.

I work at the intersection of product, brand, and technology, creating visual systems and interfaces for digital platforms. I have led the development of investment services and mobile apps with an audience of over 1 million users.

Over the years, I have built design teams, built development processes, and participated in product decisions – from discovery and UX strategy to the launch of new services.

My approach to design is based on a combination of systems thinking, aesthetics, and product logic. I strive to create solutions that simultaneously enhance the user experience and scale with the product.

In recent years, I have been actively integrating AI tools into design processes – from concept generation to interface prototyping.